November – Adam Sells, a goalkeeper coach, previously with Charlton Athletic and, at the time, with Crystal Palace identifies the need for a high-end specialist goalkeeper brand. After distributing for French brand BGB and launching the Selsport brand, Adam Sells and Chris Tyler set up Sells Goalkeeper Products; a brand focussed on producing innovative and high performance gloves and accessories of the highest quality. An "S", a "G" and a "P" are bundled together to form a logo and the brand is born.
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February – Dean Kiely of Charlton wears the first pair of Sells gloves in a televised game against Middlesbrough.
March – Celtic crowned Champions of Scotland. Robert Douglas lifts the League Trophy in Sells gloves.
June – Sells gloves hit the shelves in the UK for the first time. |
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January – US soccer specialist Eurosport become the first US retailer to stock Sells gloves. Goalkeeper Club and Torwart.de introduce the brand to France and Germany respectively.
May – Robert Douglas plays for Celtic against Porto in the Uefa Cup Final & Antti Niemi plays for Southampton in the FA Cup Final. |
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March - Mark Schwarzer lifts the Worthington Cup for Middlesborough as they defeat Bolton.
May – Millwall's Andy Marshall faces Manchester United in the FA Cup Final.
June – Alex Kolinko plays for Latvia in Euro 2004.
July – Sells Benelux begin distribution of Sells products in Holland, Belgium and Luxembourg.
August – 30% of the English Premier League, 50% of the Coca Cola Championship and 50% of the Scottish Premier League 'keepers kick-off the 2004/5 season in Sells gloves. In as little as 3 years, Sells Goalkeeper Products become the most popular brand amongst UK professional 'keepers.
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MAY – Jerzy Dudek lifts European Club Football's most glittering prize in Sells Gloves. Liverpool win the UEFA Champions League after staging an unbelievable comeback and holding their nerve in a penalty shootout.
In the same month, Sells keepers lift all three English playoff trophies and Ronald Waterreus lifts the Scottish Premier League title in Sells GLoves. |
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